As noted in this Chamaileon blog post, image-filled HTML emails are more likely to wind up in the Promotions tab, because it resembles messages typically sent by retailers. Sending only a plain text email may also help get your email in Gmail’s main inbox, as opposed to the “Promotions” tab (although, to be honest, landing in the Promotion tab isn’t all bad). If you want to double-check your deliverability, don’t forget to run a spam test before sending the email. Some email clients (ahem, Gmail) may flag your HTML email if it doesn’t have a plain text version along with it. Including plain text version may help improve your chances of making it to the inbox and not the spam folder. If you only send an HTML version, these subscribers won’t be able to view your message. Other times, the email client may not be able to render the HTML email. Some subscribers may specify that they want to receive text only email.
You don’t have to worry about both versions showing up at the same time – the user’s email client will select the HTML or plain text version based on the subscriber’s preferences and the email client’s settings. Most email service providers (ESPs) have the ability to convert HTML to text for you, so you can include a plain text email alongside your HTML version. Sending both an HTML and a plain text email together is known as multi-part Multipurpose Internet Mail Extensions (MIME). In most cases, you should be sending a plain text email along with your HTML email. Not pretty, right? However, there are nicer ways to use plain text emails, such as in simple, one-to-one correspondence. Here’s an example of a plain text version of our March 2019 newsletter: You’ll also notice all the links are written out. There are no images or graphics and no formatting. What Is a Plain Text Email?Ī plain text email is as it sounds: It’s a simple email message that only includes text. That’s right – we’re talking about plain text emails. A black-and-white world of simplified style, basic fonts and URLs that are typed out. When email marketers sit down to create an email, they’re often crafting a designed, HTML message that includes punchy graphics, bold fonts, bright colors, and hyperlinks.Īnd let’s face it – we talk a lot about HTML emails on this blog and how you can code them to look beautiful.īut there’s another world of email out there. It was originally published in April 2018.
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